Boycott, Divestment, and Sanctions (BDS) Movement Officially Partners with Boycat to Amplify Global Campaigns for Justice

Palestine/USA, November 5, 2024 — The Boycott, Divestment, and Sanctions (BDS) Movement, the leading international, Palestinian-led solidarity movement advocating for Palestinian rights, has officially partnered with Boycat, the innovative ethical shopping platform and application. This collaboration marks a groundbreaking step in mobilizing consumers worldwide to make informed, socially responsible purchasing decisions that align with BDS's mission.

A Strategic Partnership for Greater Impact

Boycat is proud to join forces with the BDS Movement to empower individuals globally to participate in meaningful and strategic activism through their everyday shopping choices. By combining BDS's global influence with Boycat's technological capabilities and user engagement features, this partnership will enhance the effectiveness of BDS consumer-focused campaigns, driving ethical and socially responsible consumer behavior that supports freedom, justice and equality for the Palestinian people.

Boycat aligns closely with BDS's mission of holding corporations and governments accountable for their complicity in grave violations of international law. Through our platform, users can check the regularly updated BDS priority targets, scan products, search for ethical alternatives recommended by Boycat (the BDS movement, as a matter of policy, does not recommend alternatives), learn about companies, build their ethical shopping profile, join local teams and directly support BDS's priority campaigns, ensuring their purchasing decisions contribute to a larger movement for justice.

Innovative Features to Support BDS Campaigns

A key element of this partnership is Boycat's innovative tiering system, which categorizes companies based on their involvement in unethical practices. This system, with Level 1: Priority Campaigns approved by BDS, empowers users to choose their level of boycott commitment with full transparency, providing education on the reasons behind each boycott. Users can make choices aligned with their personal values while directly supporting BDS's priority campaigns.

Boycat will keep users updated on BDS's priority campaigns and strategies in real-time. For instance, if BDS calls for a boycott of a company due to its controversial activities, Boycat will immediately inform users, offering the latest information, calls to action, and educational resources to ensure they are informed and ready to act.

Proven Results and Global Reach

With nearly $90 million already diverted from companies engaged in controversial practices, Boycat has demonstrated its effectiveness in influencing consumer behavior. This partnership aims to extend that impact by combining BDS's established network with Boycat's innovative technology, amplifying financial pressure on complicit corporations.

Boycat also targets Gen Z, a demographic highly engaged in social justice issues but often in need of clear, actionable guidance. This partnership enhances BDS efforts to tap into a young, motivated audience, mobilizing them for sustained and impactful activism.

Quotes from the Partnership

“We are thrilled to partner with the BDS Movement to expand the reach and impact of our campaigns. This collaboration provides a powerful tool for activists worldwide to hold corporations accountable for their complicity in grave violations of Palestinian human rights. Together, we aim to drive greater awareness, engagement, and financial impact, building a stronger global movement for justice,” said Adil, Founder of Boycat.

“The BDS movement looks forward to this partnership with Boycat as an exciting development in our pursuit of freedom, justice, and equality for Palestinians. As the cause of Palestinian liberation gathers unprecedented momentum, millions of people of conscience around the world are eager to learn more about, and support, the Palestinian-led BDS movement. By connecting our campaigns with a platform that empowers ethical consumer choices, we’re partnering with Boycat to provide another meaningful way to hold corporations accountable for their complicity in Israel’s genocide, occupation and apartheid.” - Mahmoud Nawajaa, General Coordinator of the Palestinian BDS National Committee (BNC)

Next Steps and Launch Plans

With the partnership now formalized, Boycat and BDS are preparing for an official launch event to introduce the collaboration to the global community. The launch will include app updates, new features to support BDS campaigns, and coordinated announcements across various platforms. Users can expect immediate access to BDS-endorsed content, educational resources, and calls to action directly within the Boycat app.

About Boycat

Boycat is an ethical shopping companion platform designed to empower users to make informed, socially responsible purchasing decisions. Boycat provides a user-centric experience that encourages ethical consumerism, prioritizing values-driven choices. Download Boycat on IOS, Android, and Web Extension: https://linktr.ee/boycatapp 

About BDS

The Boycott, Divestment, and Sanctions (BDS) Movement is a global, Palestinian-led initiative advocating for freedom, justice, and equality. Inspired by the South African anti-apartheid movement and the US Civil RIghts movement, BDS works to end the complicity of states, institutions and corporations in Israel’s violations of Palestinian rights as stipulated in international law.

For more information about the partnership or to schedule interviews, please contact:

Media Contact:

Boycat
Adil A.
Founder, Boycat Inc.
Twitter: @adilbuilds
Website: https://www.boycat.io/
Download Boycat: https://linktr.ee/boycatapp